Home
Once Upon an Innovation: Business Storytelling Techniques for Creative Collaboration
Barnes and Noble
Loading Inventory...
Once Upon an Innovation: Business Storytelling Techniques for Creative Collaboration
Current price: $19.95
Barnes and Noble
Once Upon an Innovation: Business Storytelling Techniques for Creative Collaboration
Current price: $19.95
Loading Inventory...
Size: OS
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
"Logic will get you from A to B. Imagination will take you everywhere." -Albert Einstein
Since the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever,
Once Upon an Innovation
builds upon these practices and applies story techniques to creative problem solving and innovation.
Stories light up the imagination, fostering the creative collaboration necessary to inspire, develop, and commercialize winning ideas. Stories also trigger the brain to release oxytocin, the trust and empathy hormone, making them a powerful tool for understanding and addressing users' needs. This also means that storytelling methods can be applied to the other half of the battle-getting others on board with new ideas as they move through the various checkpoints in an organization.
This easy-to-read, "how to" guidebook provides story-based strategies and tools to:
• generate rich and meaningful ideas.
• rally stakeholders and a team around a vision.
• gain empathy for user and insights into users.
• bring formative ideas to life for testing and prototyping.
• develop storytelling skills to persuade and inspire others.
With an engaging balance of anecdotes, theories, and tools, Jean Storlie and Mimi Sherlock take their combined 50+ years of experience to illustrate how storytelling can be applied to accelerate innovation and lead change.
Gather around the campfire-your story starts now.
Since the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever,
Once Upon an Innovation
builds upon these practices and applies story techniques to creative problem solving and innovation.
Stories light up the imagination, fostering the creative collaboration necessary to inspire, develop, and commercialize winning ideas. Stories also trigger the brain to release oxytocin, the trust and empathy hormone, making them a powerful tool for understanding and addressing users' needs. This also means that storytelling methods can be applied to the other half of the battle-getting others on board with new ideas as they move through the various checkpoints in an organization.
This easy-to-read, "how to" guidebook provides story-based strategies and tools to:
• generate rich and meaningful ideas.
• rally stakeholders and a team around a vision.
• gain empathy for user and insights into users.
• bring formative ideas to life for testing and prototyping.
• develop storytelling skills to persuade and inspire others.
With an engaging balance of anecdotes, theories, and tools, Jean Storlie and Mimi Sherlock take their combined 50+ years of experience to illustrate how storytelling can be applied to accelerate innovation and lead change.
Gather around the campfire-your story starts now.
"Logic will get you from A to B. Imagination will take you everywhere." -Albert Einstein
Since the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever,
Once Upon an Innovation
builds upon these practices and applies story techniques to creative problem solving and innovation.
Stories light up the imagination, fostering the creative collaboration necessary to inspire, develop, and commercialize winning ideas. Stories also trigger the brain to release oxytocin, the trust and empathy hormone, making them a powerful tool for understanding and addressing users' needs. This also means that storytelling methods can be applied to the other half of the battle-getting others on board with new ideas as they move through the various checkpoints in an organization.
This easy-to-read, "how to" guidebook provides story-based strategies and tools to:
• generate rich and meaningful ideas.
• rally stakeholders and a team around a vision.
• gain empathy for user and insights into users.
• bring formative ideas to life for testing and prototyping.
• develop storytelling skills to persuade and inspire others.
With an engaging balance of anecdotes, theories, and tools, Jean Storlie and Mimi Sherlock take their combined 50+ years of experience to illustrate how storytelling can be applied to accelerate innovation and lead change.
Gather around the campfire-your story starts now.
Since the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever,
Once Upon an Innovation
builds upon these practices and applies story techniques to creative problem solving and innovation.
Stories light up the imagination, fostering the creative collaboration necessary to inspire, develop, and commercialize winning ideas. Stories also trigger the brain to release oxytocin, the trust and empathy hormone, making them a powerful tool for understanding and addressing users' needs. This also means that storytelling methods can be applied to the other half of the battle-getting others on board with new ideas as they move through the various checkpoints in an organization.
This easy-to-read, "how to" guidebook provides story-based strategies and tools to:
• generate rich and meaningful ideas.
• rally stakeholders and a team around a vision.
• gain empathy for user and insights into users.
• bring formative ideas to life for testing and prototyping.
• develop storytelling skills to persuade and inspire others.
With an engaging balance of anecdotes, theories, and tools, Jean Storlie and Mimi Sherlock take their combined 50+ years of experience to illustrate how storytelling can be applied to accelerate innovation and lead change.
Gather around the campfire-your story starts now.
More About Barnes and Noble at The Summit
With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes & Noble is an excellent place to browse for your next book.
Store Info
