This book explains step-by-step how to optimize your profile to be most effective for building a career and business on LinkedIn. This book is valuable for everyone, from those looking to create their personal brand, extend the value they provide to the community, build awareness of their services, find a job or find a relationship. sell. It's the must-have resource if you want to create a professional, consistent, fun and engaging personal brand on the largest professional online platform.This book explains step-by-step how to optimize your profile to be most effective for building a career and business on LinkedIn. This book is valuable for everyone, from those looking to create their personal brand, extend the value they provide to the community, build awareness of their services, find a job or find a relationship. sell. It's the must-have resource if you want to create a professional, consistent, fun and engaging personal brand on the largest professional online platform.