. Benefits: Clean, 100% vegan and cruelty-free mascara for full fluffy lashes. Infused with hydrating vegan collagen to help lashes look instantly thicker and healthier. 100% vegan twisted Fluff It Up Brush rolls the nourishing, glossy true black formula onto every single lash while separating them for a soft, fluttery effect. Plant-fibers add fluffy length and volume. Ophthalmologist tested and safe for contact wearers and sensitive eyes. 100% glass bottle for less plastic usage. Formulated without talc, parabens, phthalates or mineral oil. Research Results: Instant appearance of longer lashes. Lashes look thicker and healthier after use. Up to 12 hours wear. *9/10 users agree in 3rd party clinical trial. Key Ingredients: Vegan Collagen: conditions & helps your lashes look instantly thicker and healthier. Plant Fibers: add fluffy length & volume.