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Barnes and Noble

Problems in Marketing: Applying Key Concepts and Techniques / Edition 2

Current price: $80.00
Problems in Marketing: Applying Key Concepts and Techniques / Edition 2
Problems in Marketing: Applying Key Concepts and Techniques / Edition 2

Barnes and Noble

Problems in Marketing: Applying Key Concepts and Techniques / Edition 2

Current price: $80.00

Size: OS

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Fully revised and updated,
Problems in Marketing
includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. A companion Web site with resources for students and instructors is available.

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