Progressive web apps represent the next big digital opportunity: they look and feel like native apps, they work offline, and they're available to anyone-no app store required. But with that freedom and flexibility come challenging questions about how to create the most value for your users (and your bottom line). Jason Grigsby answers the what, why, and how of progressive web apps, from making the case in your organization to reaching your users in bold, new ways. Build your audience, increase revenue, and widen the web's reach-all with the power of progressive web apps.