Salty air, coastal breeze, and some scallops – preferably ones that come on a cute knit tank and skirt set. Salty air, coastal breeze, and some scallops – preferably ones that come on a cute knit tank and skirt set. Founded in 2009, Reformation is a revolutionary lifestyle brand combining stylish, vintage-inspired designs with sustainable practices. With each limited-edition collection, the LA-based brand empowers individuals who want to look beautiful and live sustainably.