Clay Matte Pomade Strong Flexible Hold. Features: MEDIUM/PLIABLE HOLD. NO SHINE. WATER SOLUBLE. HOLD: 6/10. SHINE: 1/10. Benefits: Ideal for fine to medium hair. Wont weigh hair down. Medium/pliable hold from natural clay. Adds texture and definition. Vanilla mint fragrance. Key Ingredients: Kaolin Clay: Gently removes excess oil, dirt, and impurities from the scalp and hair.. Quinoa: Essential fatty acids help hair maintain moisture, thus making hair smoother.. Aloe Vera: Anti-inflammatory properties that help to soothe the scalp.. Vitamin E: Helps support hair strength and flexibility, reducing the risk of breakage..