The discipline of business, which focuses on the practical application of the techniques used in sales and the management of an organization's sales operations is known as sales management. The most important aspect of sales management is sales planning. It includes strategy, sales forecasting, and setting profit-based sales targets. Business targets, sales activities and resources are outlined in a sales plan. Sales management primarily focuses on the ways to achieve the business objectives. It also includes sales reporting, which focuses on the key performance indicators of the sales force. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of sales management. While understanding the long-term perspectives of the topics, it makes an effort in highlighting their impact as a modern tool for the growth of this field. Through this book, we attempt to further enlighten the readers about the new concepts in this field.