Science Communication in a Crisis: An Insider’s Guide
identifies the principal challenges that scientists face when communicating with different stakeholder groups and offers advice on how to navigate the maze of competing interests and deliver actionable science when the clock is ticking.
If a scientist’s goal is to deliver content and expertise to the people who need it, then other stakeholder groups—the media, the government, industry—need to be considered as partners to collaborate with in order to solve problems. Written by established scientist Christopher Reddy, who has been on the front lines of several environmental crisis events, the book highlights ten specific challenges and reflects on mistakes made and lessons learned. Reddy’s aim is not to teach scientists how to ace an interview or craft a soundbite, rather, through exploring several high-profile case studies, including the
North Cape
oil spill,
Deepwater Horizon
, and the 2021 Sri Lanka shipping disaster, he presents a clear pathway to effective and collaborative communication.
This book will be a great resource for junior and established scientists who want to make an impact, as well as students in courses such as environmental and science communication.