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Barnes and Noble

Segmentation Social Marketing: Process, Methods and Application

Current price: $159.99
Segmentation Social Marketing: Process, Methods and Application
Segmentation Social Marketing: Process, Methods and Application

Barnes and Noble

Segmentation Social Marketing: Process, Methods and Application

Current price: $159.99

Size: Hardcover

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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts.

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