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Segmentation Social Marketing: Process, Methods and Application
Barnes and Noble
Segmentation Social Marketing: Process, Methods and Application
Current price: $159.99
Barnes and Noble
Segmentation Social Marketing: Process, Methods and Application
Current price: $159.99
Size: Hardcover
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This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts.