Since the end of the confrontation between the Eastern bloc and the Western bloc in the early 1990s, capitalism has taken hold in the world and established an interconnection between the different areas of the world. This interrelationship between different parts of the world is known as globalization. In a context of globalization of the world economy, Senegal needs to position itself well to take advantage of the benefits offered by economic globalization. To find a place of choice in this world-system, Senegal's economic diplomacy needs to be promoted and financially supported if it is to play its full role in a world marked by fierce competition. The job of Senegalese economic diplomacy is to sell Senegal as a destination in all the countries where it is present, with a view to attracting more foreign direct investment and boosting the country's foreign trade with its various foreign partners. Economic diplomacy must also encourage Senegalese citizens living abroad to invest more in the country.