Whether your objective is to persuade, inform, motivate, or entertain others, the seven secrets to presentations that are revealed in this book will show you how to leverage science in a way that produces desired outcomes a higher percentage of the time, more rapidly, and at lower cost. These techniques have the power to change your life because they are applicable in a wide range of scenarios from formal presentations designed to win contracts in business, to presenting ideas to your boss or board of directors, making presentations at technical conferences, communicating with employees, and in one-on-one routine conversations. The knowledge you'll gain will give you a competitive advantage in business and life. The next step is yours.