Simple Sales for Superheroes, part of the Sticky Sales Series, is our concept of super sales that last. Sales that are repeatable. Sales that are earned by good practices. Sales that bond your customer to you. Because as sure as the sun will set again this evening, the best customer you will ever have is the one that you've already got. If you treat him with respect and professionalism and humour and responsiveness, he will bond to you like glue and you will be his superhero for life. What's more, if you are the superhero that these customers call first whenever they need to fix a pain point in their organisation, you will make a real difference to their life and may even save their world.
Throughout the book we impart and describe to you nuggets of information that we believe will help you through each stage of the sales process. This is not a scientific tome with role play and tests and scripted pitch. Everything here is based upon 50 years of combined global sales experience. Experience that has taught us what works and what doesn't work. What gets the sale and vanquishes evil. How to play the long game with consistent business rather than the short game and quick isolated wins.
"I have read lots of books on sales but I have to say this is one of the best. It's informative and full of excellent tips for anyone new to sales and marketing. I loved its short and easy to understand paragraphs containing nuggets of gold for today's challenging sales environments. The information was well laid out and easy to understand. There is too much to say about this book, but what I have to say is that I thoroughly enjoyed it and would recommend it to anyone who wants to further their sales career." K. Peter, Head of Sales, Telkom
"Steve and Nadeem have produced a work of common sense that will be invaluable to professional sales people at any stage of their career, from the junior to the well-established. Their tips and techniques make sense because they are written by two people who have been there, done it, and got the t-shirt. I wholeheartedly recommend this book to anyone wanting to earn more money and achieve a sustainable sales career." J. Dodier, Global Sales, Schneider Electric
"At last, a simple sales aide that I can really get my claws into" Tigerman, Superhero
"If everyone memorises these 352 incredible tips and techniques I could be out of business." Memoryman, Superhero
"I'm going to read this book and then eat it" Fatman, Superhero