The following text field will produce suggestions that follow it as you type.

Barnes and Noble

Social Media Analytics and Practical Applications: the Change to Competition Landscape

Current price: $68.99
Social Media Analytics and Practical Applications: the Change to Competition Landscape
Social Media Analytics and Practical Applications: the Change to Competition Landscape

Barnes and Noble

Social Media Analytics and Practical Applications: the Change to Competition Landscape

Current price: $68.99

Size: Hardcover

Loading Inventory...
CartBuy Online
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
Social Media Analytics and Practical Applications: The Change to the Competition Landscape
provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.
By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.
Social Media Analytics and Practical Applications
is written for academicians and professionals involved in social media and social media analytics.

More About Barnes and Noble at The Summit

With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes & Noble is an excellent place to browse for your next book.

Powered by Adeptmind