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Barnes and Noble

Stand-out Marketing: How to Differentiate Your Organization a Sea of Sameness

Current price: $128.00
Stand-out Marketing: How to Differentiate Your Organization a Sea of Sameness
Stand-out Marketing: How to Differentiate Your Organization a Sea of Sameness

Barnes and Noble

Stand-out Marketing: How to Differentiate Your Organization a Sea of Sameness

Current price: $128.00

Size: Hardcover

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"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult. On the back of this unique and fascinating research, sets out a framework of five competencies for business leaders, marketing and sales professionals to successfully differentiate themselves from competitors. These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture which enables these competencies. Featuring interviews with industry experts, tools and exercises throughout, is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.

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