This Western action/comedy is told in the same tongue-in-cheek manner as its predecessor, Support Your Local Sheriff. Goldie (Marie Windsor), a madam, is a formidable woman, and Latigo Smith (James Garner) knows perfectly well that his disreputable ways will be trimmed considerably should she succeed in marrying him. Instead, he escapes from her and winds up in the town of Purgatory. The town's inhabitants have been expecting the arrival of Swifty Morgan (Chuck Connors), the famous gunfighter. All things being equal, Latigo is happy to be mistaken for Morgan's sidekick, while Jug May (Jack Elam) impersonates Morgan himself.