Some 75% of American families want their kids to play sports. Athletics are training grounds for character, friendship, and connection; at their best, sports insulate kids from hardship and prepare them for adult life. But youth sports have changed so dramatically over the last 25 years that they no longer deliver the healthy outcomes everyone wants. Instead, unbeknownst to most parents, kids who play competitive organized sports are more likely to burn out or suffer from overuse injuries than to develop their characters or build healthy habits. What happened to kids' sports? And how can we make them fun again? In , coach and journalist Linda Flanagan reveals how the youth sports industry capitalizes on parents’ worry about their kids’ futures, selling the idea that more competitive play is essential in the feeding frenzy over access to colleges and universities. Drawing on her experience as a coach and a parent, along with research and expert analysis, Flanagan delves into a national obsession that has: A provocative and timely entrant into a conversation thousands of parents are having on the sidelines, uncovers how youth sports became a serious business, the consequences of raising the stakes for kids and parents alike—and the changes we need now.