Home
Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
Barnes and Noble
Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
Current price: $16.99


Barnes and Noble
Taken for a Ride: How Daimler-Benz Drove Off With Chrysler
Current price: $16.99
Size: Paperback
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon.
Taken for a Ride
reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade and in a new epilogue chart its chaotic aftermath.
Taken for a Ride
reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade and in a new epilogue chart its chaotic aftermath.