Pharmacognosy plays a pivotal role in the herbal drug industry, serving as the foundation for understanding and utilizing natural sources for therapeutic purposes. The Indian Council of Agricultural Research (ICAR) supports the development of medicinal plant cultivation, ensuring that practices align with Current Good Agricultural and Cultivation Practices (CGAP and CGCP). This ensures the quality and sustainability of herbal resources. Conservation efforts, both ex-situ and in-situ, are crucial for preserving medicinal plant diversity. With the increasing demand for natural remedies, pharmacognosy not only preserves traditional knowledge but also drives innovation in modern herbal medicine.