The following text field will produce suggestions that follow it as you type.

Barnes and Noble

The Art of Communication: Semiotic Foundations and Strategic Applications

Current price: $165.00
The Art of Communication: Semiotic Foundations and Strategic Applications
The Art of Communication: Semiotic Foundations and Strategic Applications

Barnes and Noble

The Art of Communication: Semiotic Foundations and Strategic Applications

Current price: $165.00

Size: Hardcover

Loading Inventory...
CartBuy Online
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
The Art of Communication
combines over two decades of research and teaching into a comprehensive guide on strategic communication.
Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' – specially crafted environments to fulfill communicative objectives.
This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.

More About Barnes and Noble at The Summit

With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes & Noble is an excellent place to browse for your next book.

Powered by Adeptmind