Small business owners don't have days or weeks to figure out how to put together a solid email marketing program. This book will get small business owners up to speed in an afternoon by providing the seven lessons to building strong email list that generates revenue and builds the brand According to the experts, a well-designed email marketing program built on a solid list building practice is more valuable than even the sexiest social media marketing campaigns. If done well, a sound email marketing program provides a return on investment unmatched by other digital-marketing efforts. The Authoritative Guide to Email List Building provides seven techniques that can be put into place immediately and that will dramatically increase any business' email subscriptions, providing improved revenue and profits. This book is targeted to small business owners and website operators looking to drive sales through their email marketing efforts. It's written in a straightforward manner and gets immediately to the point to allow business owners to begin implementing the tactics immediately. Jesse has taken his years of experience as a digital marketer and Chief Operating Officer of BOLDFACE to create a tool that small business owners will be able to quickly implement. This is a must read for all small business owners and website operators.