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The Blue Line Imperative: What Managing for Value Really Means
Barnes and Noble
The Blue Line Imperative: What Managing for Value Really Means
Current price: $51.00
Barnes and Noble
The Blue Line Imperative: What Managing for Value Really Means
Current price: $51.00
Size: Hardcover
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- Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success
- Offers guidelines for making the satisfaction of customer needs and wants—i.e. value creation—the driver of all business activities
- The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East
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