Every year, people throw more than $1 BILLION into online dating - but 80% of those people come up empty-handed, frustrated, disillusioned and even broken-hearted. But it's not because online dating doesn't work... Online dating DOES work! It's bad dating profiles that don't work! If you want to create an online dating profile that gets results, you're going to fall in love with The Catch Your Match Formula(TM). Written by international relationship expert and dating coach, Dave Elliott, this book is a must have if you want to stop wasting time and draw in the right prospects while weeding out the wrong ones. It also helps you articulate what you want - and what you don't - in an incredibly compelling and articulate way so that great prospects seek out and pursue you! Dave wrote this innovative and ground-breaking new book after watching too many of his clients struggle in frustration. After one look at their profiles, he knew why. Online daters seldom realize that their dating profiles are ADVERTISEMENTS and an ad that doesn't GENERATE A RESPONSE is a useless waste of time, money and effort! Most people fill their profiles with a bunch of random wants, needs, demands and complaints that interest no one. Is it any wonder why they're failing? In this powerfully simple new book, Dave Elliott uses his expertise in human motivational psychology and relationship coaching - plus his nearly 25 years of experience as an award-winning ad agency writer and producer - to help you defy the odds and discover the secret to finding love online: It's a lot easier to Catch Your Match when you finally realize you're the one who's a great catch! Pick up this book today and start creating a love story of your own...the kind that comes with a very happy ending!