Written by the former chief communications officer of one of the top medical centers in the country, the book captures learning from a wide range of professionals and decades of experience handling crises ranging from Ebola to mass casualty incidents, earthquakes, hurricanes and other natural disasters. By reading this book, you will learn how to craft more effective messages that tell your audience what to do -- right now.
Applying his Communications Golden Hour® framework to health emergencies, Levy shows how to focus on what matters most when urgent information must get out fast.
The author was health reporter for USA Today during most of the 1990s and led communications at two of the nation's top medical centers and navigated Ebola and H1N1 outbreaks, along with every imaginable crisis that could occur at a busy healthcare institution. This book is suitable for businesses, nonprofit organizations or anyone who must communicate during the 2020 COVID-19 crisis.
First edition, updated through March 16, 2020. Supplemental materials will be available online at publicsafetypress.com as the crisis continues.