ENTREPRENEUR. In twenty-first century America, the word carries an almost magical luster, for good reason. Every entrepreneur must navigate both the depths of failure and the exciting heights of achievement. But what motivates the world's most successful entrepreneurs? What shared habits and traits spark their drive? And more importantly, do you wonder if you have what it takes to be a successful entrepreneur? is a unique, refreshing look at how startup founders think and what makes them tick. Drawing from academic research and data without any textbook tone, Ms. Helmer educates readers in an accessible, down-to-earth voice that feels like a chat in her living room. Throughout over a half-dozen one-on-one dialogues with startup founders, CEOs and executives, she reveals their psychological orientation and how their mental strategies help them to overcome challenges, bounce back from failure, stay on track, and achieve their goals. Ideal for both aspiring and experienced entrepreneurs, this book provides a practical guide to comprehending and embracing what it is to think, plan, and execute for success.