Home
The Hidden Persuaders
Barnes and Noble
Loading Inventory...
The Hidden Persuaders
Current price: $16.95
Barnes and Noble
The Hidden Persuaders
Current price: $16.95
Loading Inventory...
Size: OS
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
"One of the best books around for demystifying the deliberately mysterious arts of advertising."
Salon
"Fascinating, entertaining and thought-stimulating."
The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command
The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary,
The Hidden Persuaders
is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians,
was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller,
has sold over one million copies, and forever changed the way we look at the world of advertising.
Vance Packard
(1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were
The Status Seekers
, which described American social stratification and behavior,
The Waste Makers,
which criticizes planned obsolescence, and
The Naked Society
, about the threats to privacy posed by new technologies.
Salon
"Fascinating, entertaining and thought-stimulating."
The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command
The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary,
The Hidden Persuaders
is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians,
was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller,
has sold over one million copies, and forever changed the way we look at the world of advertising.
Vance Packard
(1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were
The Status Seekers
, which described American social stratification and behavior,
The Waste Makers,
which criticizes planned obsolescence, and
The Naked Society
, about the threats to privacy posed by new technologies.
"One of the best books around for demystifying the deliberately mysterious arts of advertising."
Salon
"Fascinating, entertaining and thought-stimulating."
The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command
The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary,
The Hidden Persuaders
is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians,
was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller,
has sold over one million copies, and forever changed the way we look at the world of advertising.
Vance Packard
(1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were
The Status Seekers
, which described American social stratification and behavior,
The Waste Makers,
which criticizes planned obsolescence, and
The Naked Society
, about the threats to privacy posed by new technologies.
Salon
"Fascinating, entertaining and thought-stimulating."
The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command
The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary,
The Hidden Persuaders
is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians,
was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller,
has sold over one million copies, and forever changed the way we look at the world of advertising.
Vance Packard
(1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were
The Status Seekers
, which described American social stratification and behavior,
The Waste Makers,
which criticizes planned obsolescence, and
The Naked Society
, about the threats to privacy posed by new technologies.
You May Also Like
More About Barnes and Noble at The Summit
With an excellent depth of book selection, competitive discounting of bestsellers, and comfortable settings, Barnes & Noble is an excellent place to browse for your next book.
Store Info
Find Barnes and Noble at The Summit in Birmingham, AL
Visit Barnes and Noble at The Summit in Birmingham, AL