More than a decade ago, Clayton Christensen's breakthrough book
The Innovator's Dilemma
illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.
In
The Innovator's Guide to Growth
, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.
With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:
Follow a market-proven process
— so your company can reliably create blockbuster businesses
Create structures, systems, and metrics
— so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed
Create a common language of disruptive innovation
— so managers can reach consensus around counterintuitive courses of action
Incisive and practical, this book helps your company take the steps necessary to benefit from disruption — instead of being eclipsed by it.