What basic ethical principles should guide American jourbanalists to help them justify their invasion of an individual's privacy, to be objective in their reporting, to avoid being influenced by government or economic controls? A wire service and newsroom veteran and a sociologist and scholar in mass media/communications have designed a philosophical guide for students, scholars, and practitioners to use as a kind of moral compass. Key excerpts from some of the most important writings on the subject from Milton to Louis Brandeis, from Plato to Sissela Bok, and from Adam Smith to John Merrill deal with some of the most serious contemporary issues in jourbanalism today. This short text also includes the and a full index.