Featuring a conversational, engaging, and student-friendly writing style, , Third Edition, introduces students to the fundamentals of research. It places a unique emphasis on process with flowcharts in every chapter that provide step-by-step guides for conducting social research and evaluating the research of others. The authors use relatable, everyday examples and carefully selected research examples to make the book accessible to undergraduates. Comprehensive and up-to-date without attempting to be encyclopedic in its coverage, The Process of Social Research provides a balance between qualitative and quantitative research, taking a more integrated approach to describing the relationship between theory and research.