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Barnes and Noble

the Rosary and Microphone: Religious Impulse U2's Mediated Brand

Current price: $100.00
the Rosary and Microphone: Religious Impulse U2's Mediated Brand
the Rosary and Microphone: Religious Impulse U2's Mediated Brand

Barnes and Noble

the Rosary and Microphone: Religious Impulse U2's Mediated Brand

Current price: $100.00

Size: Hardcover

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The Rosary and the Microphone explores U2 as a politically engaged band that manifests a particular brand of Christianity through the band's mediation in a global context and for a global audience. Through the primarily semiotic study of U2's various mediations, this book maps the band's strategies for negotiating its place in the world as a global band—and mediated brand—and as a proponent of a kind of cosmopolitanism, or global care. U2's brand is heavily informed by Bono's own personal religious formation. This religious viewpoint is expressed in a global concern—a Christian cosmopolitanism—that looks outward and draws others to do the same.

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