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the Untold Story of Korean Film Industry: A Global Business and Economic Perspective
Barnes and Noble
the Untold Story of Korean Film Industry: A Global Business and Economic Perspective
Current price: $129.99
Barnes and Noble
the Untold Story of Korean Film Industry: A Global Business and Economic Perspective
Current price: $129.99
Size: Hardcover
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This book analyses the Korean film industry emergence and development in a global business and economic perspective. This is one of the first books to compare the film policies and industries of the world’s six largest film industries – featuring Korea as the central character – with the aim of defining the contours of what constitutes an effective film policy. It presents many cases showing that, contrary to what is often believed, an economically sound policy is a good instrument for achieving desired cultural goals. It uses a set of analytical tools – borrowed from the economic analysis of international trade policies – to provide a rich harvest of new, rigorous, and often unexpected results on the effectiveness of the existing film policies. The implications found in this book are relevant not only for Korea, but for all other countries that wish to foster or enhance the competitiveness of their film industries.