Our take-make-waste economy has cost consumers and taxpayers billions while cheating us out of a habitable planet. But it doesn’t have to be this way. makes a persuasive, forward-looking case for a circular economic model, a “closed-loop” system that wastes no natural resources. Entrepreneur, CEO and sustainability expert Ron Gonen argues that circularity is not only crucial for the planet but holds immense business opportunity. As the founder of an investment firm focused on the circular economy, Gonen reveals brilliant innovations emerging worldwide— “smart” packaging, robotics that optimize recycling, nutrient rich fabrics, technologies that convert food waste into energy for your home, and many more. Drawing on his experience in technology, business, and city government and interviews with leading entrepreneurs and top companies, he introduces a vital and growing movement. invites us all to take part in a sustainable and prosperous future where companies foster innovation, investors recognize long term value creation, and consumers can align their values with the products they buy.