This combined survey of operant and classical conditioning provides professional and academic readers with an up-to-date, inclusive account of a core field of psychology research, with in-depth coverage of the basic theory, its applications, and current topics including behavioral economics.
Provides comprehensive coverage of operant and classical conditioning, relevant fundamental theory, and applications including the latest techniques
Features chapters by leading researchers, professionals, and academicians
Reviews a range of core literature on conditioning
Covers cutting-edge topics such as behavioral economics