The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.
Transforming Organizations for the Subscription Economy: Starting from Scratch aims to prepare executives for a world in which everything
is social, augmented and autonomous; objects and spaces will have
multiple purposes, capabilities and meanings. This is a new territory
full of opportunity which is generally discussed only at the level of
technology involved instead of the intellectual level, where the real
understanding of the need for transformation resides. The book reveals
ideas about what is possible if we transform the present. The narrative
is organized around what is actual and what is potential; what is the
probable future that we can arrive at through change, and what is the
possible future that we can build through transformation. When engaging
in transformation, the following'strategic question develops: if
you were designing your organization today, how would you design it?
In other words, how would you go about it starting from scratch?
This book provides the intellectual framework that empowers organizations to understand and navigate the emerging present, and to develop and deliver products and services of intrinsic value to users.