What it is: This rich cream with a hydra-definition blend provides medium to coarse curls with shape, frizz control and a no-crunch finish.

Who it's for: Ideal for curly hair types.

What it does: New for ultimate curl flexibility. The formula is dermatologist co-developed, backed by science and stylist approved. Get totally touchable style. This rich cream with a hydra-definition blend also enhances curl body and shape, maintains shine, encourages curl clumping, improves manageability and combability, minimizes flyaways, and is nonflaking, nonstiff and noncrunchy.