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Tribal Marketing, Branding: An expert guide to the brand co-creation process
Barnes and Noble
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Tribal Marketing, Branding: An expert guide to the brand co-creation process
Current price: $42.00
Barnes and Noble
Tribal Marketing, Branding: An expert guide to the brand co-creation process
Current price: $42.00
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Size: Paperback
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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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