What it is: A tone-correcting purple shampoo that intensely hydrates, strengthens, and counteracts brassiness, leaving strands beautifully vibrant and shiny.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Dryness- Color Safe- BrassinessKey Benefits: - Tones and counteracts brassiness- Repairs damage and hydrates- Enhances color depth and dimensionHighlighted Ingredients:- Cactus Flower Extract: Helps prevent breakage, strengthen hair, and promote healthy hair and scalp.- Quinoa Protein: Retains moisture and color while sealing the cuticle and aiding in hair growth.- Moringa Leaf Extract: Penetrates hair shaft to repair and restore moisture to dry strands.Ingredient Callouts: It is vegan and cruelty-free.What Else You Need to Know: This purple shampoo contains rich violet pigments that enhance depth and dimension of color, while nourishing desert botanicals repair and moisturize dry, damaged strands. It works well for all hair types and textures, but is ideal for blonde, gray, and lightened brunette hair.Fragrance Description: This shampoo has a signature citrus scent (no chemical smell)—sweet, warm, and citrusy, like an easy summer breeze.This product is an Allure Best of Beauty award winner.CLEAN at Sephora is our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing on effectiveness.