One little question propels both author and reader on a genre-bending quest to find the elusive essence of a Canadian province built on sturdy stereotypes of oil-spoiled, beef-eating, bible-thumping rednecks devoid of class or culture. Through essay, interview, colourful observation, and whatever other exposé it takes to amplify the hyperbolic absurdity of seeking a simple answer to an incendiary question, Geo Takach spotlights the cultural complexity of this perplexing province. Readers will be delightfully edified after a dizzying romp around Wild Rose Country with Geo and a cast of citizens and celebs (alive and dead).