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Wine Brands: Success Strategies for New Markets, Consumers and Trends
Barnes and Noble
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Wine Brands: Success Strategies for New Markets, Consumers and Trends
Current price: $54.99
Barnes and Noble
Wine Brands: Success Strategies for New Markets, Consumers and Trends
Current price: $54.99
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Size: Hardcover
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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
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