Winning proposals that turn prospects into clients
Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick,
Writing Winning Business Proposals
features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.
Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand.
features:
Winning formula from top consultants proven to work for any proposal
Complete step-by-step process, walking you through all the difficulties
Up-to-date, user-friendly redesign with new worksheets and charts
Updates on fees and collaboration
If you're seeking approval for projects, or want a client to buy, invest or do something,
is the reference you need to get you to get them to do what you want.