15-hour staying power. Lashes that last. Zero smudge. Now the smudge-free lash look you see in the morning is the look you keep all day. Engineered with breakthrough Smudge-Shield™ Technology to resist high temperatures and high humidity, without smudging, flaking or wearing away throughout your active day. Lash-Xtender™ Brush elongates, separates and surrounds each lash in glossy, intensified color. Innovative polymers lock in the mascara to keep it on lashes all day. Warm water and cleanser unlock it and remove every trace. (Eye makeup remover works too.) Experience the unstoppable power of Double Wear Mascara.