What it is: A long-lasting, volumizing mascara that enhances your eyelashes with up to 15x more volume for a false-lash effect. What it does: The soft fiber mascara brush and wavy bristles wrap around the lashes from root to tip, volumizing and lengthening without smudging or flaking. The ultrablack, creamy formula evenly coats lashes for buildable, clump-free volume that holds all day long. How to use: Apply starting mascara at the root of your lashes, then wiggle the brush gently through to lengthen. Use the tip of the brush to define your lower lashes as needed. Apply additional coats as desired for buildable volume to acheive your desired eye makeup look.