This book talks about the questions an entrepreneur or a sales executive will have in his/her mind with respect to Sales. These are not the sales questions you ask the customer. These are the questions you ask yourselves to get clarity. Getting answers to these questions will help you do your sales better.
I have also answered all the 108 sales questions. My answers are only my perspective. It may or may not be right. You should get answers for your context. More than answers, these questions are very important. I am hoping these questions will help you get more clarity and improve your sales.