Gordon Wright
has
distilled over a decade of best practices
he has developed, used and tested on the dealership showroom sales floor into this
training manual
and
step-by-step guide
. You will learn the principles and approaches he used to build a new and successful sales career in the car business following 25+ years working in corporate marketing and sales roles.
Ten years of working this system in the dealership showroom before, during, and after the global financial crisis (2007-2009) has proved that you can sell more cars, deal with fewer objections and build an army of fans and advocates if you follow these 50 Steps to Showroom Mastery
. Whether you are just starting out in the car sales business or you have a year or two under your belt but you're still trying to find your rhythm, it's time for you to reach your potential and Discover How to Supercharge Your Car Sales Career and Become a Showroom Executive.
In this book, you will learn the essential elements of building a successful car sales career. In a series of
50 critical
(but easy to consume)
lessons
developed over a decade in the car business, Gordon Wright provides
the insights and tools you can start using right away
. Discover the key wordtracks that motivate prospects to follow you to the sale. Learn how to start thinking like a business person and start running your career like a business. Learn how to properly meet, greet, and engage with prospects in an environment where the client may know more about the vehicle than you. Discover the techniques and procedures to guarantee a perfect delivery experience and
use the rapport built during the sales process to generate a ton of referrals and testimonials
. Learn the
smart prospecting techniques
that only a few of the top performers are using to
keep your sales funnel delivering opportunities to your desk daily.
Here's your chance to
unlearn those "old school" sales techniques that even novice car shoppers try to avoid
. Today's smart shoppers are
no longer willing to buy those worn out sales lines
that have dominated the industry for almost 100 years. Since computers and smartphones have levelled the car buying playing field,
you need a new approach and game plan
that is not about trickery.
This no-objection approach means no more chasing customers. Instead, watch them come to you (and buy)!