This book is for the many people who run their own small to medium-sized business and who want to make it grow. The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen.
AUTHOR BIOG:
Jackie Jarvis is the Director of Marketingco, which specialises in helping small business owners get the best results they can from their sales and marketing activities. Marketingco provides one-to-one and group mentoring, marketing materials design and copy writing, DIY PR packages and practical sales and marketing strategy advice and planning. Jackie speaks regularly at networking events and conferences and runs the fast track sales and marketing workshop series. She also writes articles for local and national business publications. www.marketingco.biz www.salesfasttrack.co.uk
CONTENTS:
About the Author
Prace
Chapter 1. Introduction
Chapter 2. How to get started - evaluating where you are now
Chapter 3. Getting clear about where you're going
Chapter 4. Understanding your marketplace and your competition
Chapter 5. Understanding your customer
Chapter 6. Creating solid foundations
Chapter 7. Getting the price right
Chapter 8. Developing your marketing message
Chapter 9. Determining your marketing methods
Chapter 10. Marketing methods that boost business with existing customers
Chapter 11. Marketing methods that attract new customers
Chapter 12. Profile building marketing
Chapter 13. Selling your services
Chapter 14. Completing your marketing plan
Chapter 15. The simple things that make a big difference
Chapter 16. Creating a marketing system
Chapter 17. Making it happen.