Bud Abbott & Lou Costello were the comedy team that defined the war-torn 1940's in a series of hit movies, two radio programs and two television series that continued to convulse audiences well into the 1950's. explores the many ways in which the duo was sold to those audiences in newspaper advertising, film posters, lobby cards, publicity stills, magazines & comic books, promotional merchandise and retail products. This book takes a visual journey through these different advertising mediums in more than 1,000 rare and compelling images, many in full color, most in print for the first time in seventy years. Join author and collector Rick Greene as he presents marketing materials from Universal, MGM, United Artists, NBC and other agencies who tickled funny bones across the country presenting the latest product from Bud & Lou. The team of Abbott & Costello were SO much more than 'Who's On First' as so richly depicts!