Excerpt from Advertising: The Social and Economic Problem
That advertising has generally been used for busi ness purposes merely signifies that its development has not reached a stage at which many people feel warranted 1n employing it to promote social, moral, or religious, ends. So far as it has been employed for the advancement of religion or morals it has been used in a business manner and for business ends - for the augmentation of audiences, the raising of special funds, the moving of selected' groups of people for special and temporary purposes. Its principles have not yet been applied to the task of swaying people's lives in a fundamental fashion for permanent pur poses.
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