Up The Amp this National Lipstick Day! Our mega-vibrant mid-toned violet hue is back from the vault for one time only! Originally released in the early 2000s, when violet was THE lip colour en vogue, this prized purple has proven to be just as iconic today with the same head-turning, on-trend allure that always makes a powerful fashion statement. This ultra-creamy formula features a smooth glide, bold colour payoff, full coverage and a semi-lustrous finish. Up The Amp comes dressed in her birthday best with limited-edition, party-ready packaging to celebrate 40 years of M·A·C. Get it now – before it's gone for good!