What it is: A highly pigmented brow gel with a long-lasting waterproof formula to create fuller-looking, defined brows.What it does: Dipbrow Gel is a real brow filler that delivers full coverage with rich color payoff. The unique formula adheres to brow hairs, builds the appearance of fullness and dries down to a seamless matte finish. The 12 hour-wear color can be applied directly onto the brow hairs as well as the skin, then blended for a natural-looking finish that stays in place. The pinecone-shaped brush allows for versatility in application and delivers maximum color payoff. How to use: To fill brows with color, brush the gel from the arch and extend toward the tail. Then, fill from the front of the brow toward the arch using the remaining product on the wand. Brush in the direction of the natural growth of your hair. For fuller coverage, brush the gel through the brows a second time to create hair-like strokes. To fill in any areas of sparseness, use the tip of the brush to apply formula directly onto the skin, then blend the product through the brow.Pro tips: Dipbrow Gel works great on brows that already have full hair. However, the formula also works well on brows that have everything from fine to thick or smooth to unruly or sparse brows. To create an ombré effect, apply starting at the arch and moving toward the tail. Once there is less product on the brush, move to the front of the brow and brush the remaining product through to the front. You can also create the look of full, feathered brows by brushing the wide side of the spoolie through brows in an upward motion. Paraben-free Dermatologist tested Noncomedogenic Cruelty-free Made in the USA