What it is: A multi-benefit gentle shampoo that thoroughly cleanses hair for sixteen times smoother hair, plus instant and long-lasting frizz control.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Frizz- Shine- Straightening and SmoothingKey Benefits: - Enhances hair shine and smoothness- Manages scalp health and leaves scalp balanced and healthy- Gently cleanses for intensely revitalized hairHighlighted Ingredients:- Ashitaba Extract: Supports scalp and hair health for less breakage and more softness and shine.- Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.Ingredient Callouts: Free of parabens.What Else You Need to Know: This gentle shampoo is formulated with the rare, precious, Japanese-sourced ingredients ashitaba and ferulic acid. This silicone- and paraben-free shampoo intensely cleanses and removes product buildup while detangling for long-lasting frizz control, leaving hair sixteen times smoother and three times shinier. It is perfect for all hair types and supports holistic hair health.Clinical Results: When used as system of Ashita Supreme Shampoo, Mask, and Serum vs. non-conditioning shampoo​:- 16X instantly smoother hair- 99% stronger hair- Instantly reduces breakageWhen using Ashita Supreme Hair Serum vs. non-conditioning shampoo​:- Instant and long-lasting frizz control ​When using Ashita Supreme Shampoo vs. unwashed hair:- 3X instantly enhanced shine